Qualitative Insights Manager- 5636 (closed)

San Francisco, CA
- compensation
Recruiter Comment: The Sage Group is seeking a seasoned Qualitative Insights Manager for a leading natural CPG cleaning company in San Francisco, CA. Will create competitive advantage by delivering insights that help define strategy & facilitate decision-making.
Job Description

The Sage Group is seeking a seasoned Qualitative Insights Manager to work for a leading natural CPG cleaning company in San Francisco, CA. This consultant will create competitive advantage by delivering insights that help define strategy and facilitate speed and accuracy of decision-making.


Responsibilities:

- Identify market research needs and priorities.

- Define, manage and analyze research projects that will make a difference to the business.

- Conduct qualitative analysis, interpreting consumers lifestyles and how they affect purchase and use of today's products and services in tomorrow's marketplace.

- Leverage qualitative analysis and provide insightful recommendations (i.e., translate qualitative insights into understanding of the target audience and how they can be reached.)

- Work cross-functionally to make strategy recommendations based on research.

- Bring the voice of the target consumer and the potential consumer into the organization.


Skills Required:

- Qualitative analytic capabilities

- Experience at a CPG company at one point in their career

- Understanding of how people respond to the attributes of a product

- Proven evaluation of different qualitative and quantitative techniques to understand and interpret consumer attitudes and behaviors and partner with marketers to craft solutions

- Knowledge of the broad range of research tools available

- Ability to creatively think outside the box


Duration: 3+ months, 40 hrs/week
Start: ASAP
Location: San Francisco, CA

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