Marketing and Promotional Plans

·         » Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research

·         » Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the brand?s marketing departments

·         » Handle the marketing plan forecast and the marketing plan orders

·         » Follow up closely on the plans? implementation, schedule and activities in all concerned markets

·         » Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines

·         » Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager

·         » Work in coordination with commercial team and list objectives for main customers

·         » Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases

·         » Organise, attend events, and exhibitions

·         » Secure sponsorship to assist with the publicity and funding of marketing projects

·         » Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors activities, and evaluating market campaigns.

·         _____ %

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·         ? Suppliers/Customer Relationship

·         » Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager

·         » Communicate all required information about animation / visibility to the suppliers

·         » Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)

·         » Present the various marketing plans to the stores/ shop managers and ensure its proper implementation

·         » Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe

·         » Meet and discuss with local suppliers for all marketing bookings and animations

·         » Send the catalogues, new price lists and miscellaneous information to the customers.

·         _____ %

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·         ? Advertising and Promotional activities

·         » Define the media and PR plan by briefing the advertising agency

·         » Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase

·         » Splitting the media investments by product line and by media support to respect the brand?s media strategy and the total budget initially set by the Area Manager/ Department Manager

·         » Coordinate with advertising agencies and clients on media plans

·         » Prepare monthly updated report of expenses

·         » Liaise with the different department (regional marketing team, Euro RSCG) to build the latter

·         » Prepare monthly management report comparing the budget verses the stock

·         » Handle translation of all the documents.

·         _____ %

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·         ? Customer data base

·         » Build, maintain and update good database (CRM) through consolidate information from shop floors.