Advertising Strategist

New York, NY
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Job Description

Strategists will ensure that search marketing programs are tasked properly, completed as scheduled and meet or exceed all client goals.  A successful Specialist will have great attention to detail and be able to take complete ownership of the process of getting tasks completed to bring value to our clients. 

Specific Responsibilities Include:

  • Possesses in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
  • Demonstrates strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
  • Displays organizational capabilities to track progress, execution and consistency of campaigns
  • Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams
  • Demonstrates understanding of and ability to facilitate and      manage forecasting, budgeting and pacing, campaign creation and optimization
  • Displays understanding of business concepts and client objectives in order to identify campaign expansion opportunities
  • Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing      mediums
  • Displays advanced organizational skills in order to manage to set 90-day execution plan(s) to achieve key metrics (KPI’s)
  • Manages the relationship with the search engines, as well as technology partners, such as DoubleClick and Omniture,      among others
  • Performs various duties as assigned

Qualifications:

  • Bachelors degree in marketing, advertising or communications, MIS or stats
  • 2+ years of work experience (1+ years managing programs focused on delivering and optimizing paid search campaigns.) 
  • Be a proactive self-starter
  • Be a team player
  • Possess a desire to work for a fast-paced, results-based company
  • Have strong program management and organizational skills being able to manage multiple projects at once
  • Be confident in analyzing and acting on marketing data
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Hi, I'm Craig Yurasek, MBA.

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