Media Buyer- Local Broadcast (closed)

Torrance, CA
DOE compensation
Recruiter Comment: Conill has an immediate opportunity for a freelance Media Buyer- Local Broadcast! Contact me directly for more info.

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Job Description

At Conill Advertising we are all about creating and protecting big transformational ideas for our clients. We prove nothing is impossible every day and have fun doing it. If you are an ideas person, think outside the box, are willing to be different, have high energy and a great, team oriented attitude, then Conill has a great opportunity for you to join our team as a Local Broadcast Buyer.

Position summary

The Local Broadcast Buyer will report directly to the Associate Broadcast Director.  His/Her primary responsibility will be to negotiate and place local broadcast dollars on behalf of Conill clients.  They will be expected to keep up with the varying research facets and market conditions, basically become the market expert.  Responsible for maintaining local broadcast spending for respective clients.  They will work closely with media planning team to maintain clear understanding of clients marketing objectives which will enhance the local buys.



Report to

Associate Broadcast Director



Bachelor’s degree or equivalent work experience required.


Measure of Accountability

The Local Broadcast Buyer will be evaluated in their proficiency in delivering on the following:

  • ·       Systematic Thinking

-      Makes effective use of organizational systems and processes

-      Takes an organized, logical approach to thinking through issues

-      Applies learning to new situations

  • ·       Oral and Written Communication

-      Uses grammar, vocabulary and style to describe situations, ideas, instructions, etc.

-      Structures communication logically

-      Listens, responds to prompts, summarizes

  • ·       Deliver

-      Prioritizes tasks

-      Makes realistic estimates of time and resource requirements

-      Monitors progress

  • ·       Analytical Thinking

-      Marshalls data from different sources

-      Identifies patterns in data

-      Establishes relationships, draws conclusions

  • ·       Conceptual Thinking

-      Ability to explore and manipulate ideas beyond concrete constraints

-      Can imagine novel and hypothetical situations in detail

-      Reframes problems

  • ·       Initiative

-      Identifies ways to improve process/situations

-      Takes responsibility for improvements or solving problems

-      Sets own standards above prevailing standards, shows dissatisfaction with substandard or inefficient activities


Primary Points of Contact

The Local Broadcast Buyer will work closely with the Local Buying Team.  He/She will also interact with the Media Planning Team.



All employees of Conill are expected to be aware of and adhere to all Publicis Groupe Policies, in addition to Conill policies. All Publicis Groupe policies supersede other policies except for when in conflict with State Law.  Candidates must have a legal permit to work in the USA.  Candidates must also possess the following competencies:

  • ·       Relationship Management

-      Ability to initiate and grow mutually beneficial relationships

-      Actively develops networks

-      Manages potentially difficult relationships

  • ·       Entrepreneurial

-      Identifies and quickly takes advantage of business opportunities

-      Understands the market

-      Takes calculated risks

  • ·       Innovation

-      Generates original ideas

-      Experiments with different approaches to find a better solution to a problem

-      Identifies ways to improve process/situations

  • ·       Win-Win

-      Ability to focus on important issues only

-      Regularly refocuses on results

-      Demonstrates a drive to exceed performance targets



-      Negotiate and place local broadcast dollars on behalf of Conill clients

-      Hence knowledge of local broadcast landscape both Hispanic and total market

-      Think, develop and execute out of the box ideas

-      Review broadcast contracts and resolve discrepancies in a timely manner

-      Develop strong working relationships with media reps and interdepartmental support staff

-      Ability to develop different strategies to handle the various market conditions and client demands

-      Understand the various facets of media research and keep up with individual market trends: be the market expert

-      Develop local post buy analysis reports 

-      Maintain local spending for respective clients

-      Must be a mentor to the Assistant Broadcast Buyer



-      At least 2-3 years of media local buying experience

-      Computer knowledge of Word, Excel PowerPoint and Donovan

-      Ability to work under pressure and meet internal and external deadlines

-      Excellent communication skills; written, verbal and presentation

-      Must be resourceful and a good researcher


Work environment

Long hours are often necessary, including evenings and/or weekend work may be required.  And there can be a limited amount of travel associated with this position.  Conill is a professional, fast-paced, creative business environment.  There may be times when lifting up to 25lbs is required.   


All employees are expected to support Conill’s commitment to providing a respectful and safe workplace and conduct themselves in a professional and acceptable manner during all work-related events, including but not limited to, holiday parties, off-sites, client meetings/events and shoot locations.


The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.






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