MANAGER / SENIOR MANAGER, Customer Marketing and Communications (Ref.: 1801433/HLI) (closed)
Hong Kong, Hong Kong-China
Negotiable compensation
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Job Description
About the client:
* Well established Financal Services company
* New Headcount
* Require experience in Customer Marketing, Loyalty Program and Corporate Communications
About the role:
- Analyses customer profile, behaviour and preference for market segmentation;
- Initiate marketing strategies and identify media channels for effective loyalty campaigns in acquisition and retention;
- Negotiate joint promotion and special offers to members;
- Liaise with agencies for public relations activities, media interview, advertising, media planning, branding and market research;
- Plan and execute marketing activities to promote corporate branding and increase PR exposure in coordination with internal and external parties;
- Liaise with agencies for public relations activities, media interview, advertising, media planning, branding and market research;
- Manage corporate events and public events in promoting group image
We are looking for:
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University graduate in Marketing, Journalism, Communications or related discipline;
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Minimum 8 years’ Marketing and Communications experience in sizable organizations, with Financial Services, Banking and Insurance background highly preferred;
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Strong news sense and knowledgeable in traditional as well as new media;
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Excellent command of both written and spoken English and Chinese;
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Proficient in MS Word, Excel, PowerPoint and Chinese word-processing;
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Proactive and outgoing with strong presentation, communication and negotiation skills;
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Good project management skill, able to multi-task and work under tight deadlines;
- Independent, organized and detail minded.
To apply, please forward to us your update profile in MS WORD FORMAT to Hanna Lii at Hanna.Lii@psdgroup.com, quoting PSD Ref: 1801433/HLI
