Creative Director (closed)
Boston, MA
Recruiter Comment: Creative Marketing Director needed for FUN and forward-thinking lifestyle brand to lead and inspire a team of 7+. Come join an unbelievable culture with an amazing mission!
Job Description
Fun and forward-thinking lifestyle brand seeking Creative Director. Come join an unbelievable culture with an amazing mission!
Drive marketing creative strategy and execution that will successfully evolve the brand to fulfill our goals of becoming consumer-centric and truly multi-channel. As the Marketing Creative team leader, this individual will work with Marekting and Product teams to ensure the brand has a consistent look and feel as it is expressed through our products and our consumer messaging. Management of the team’s infrastructure and resources is also paramount to this role.
- Provide leadership to the marketing creative function ensuring that the team, culture, capabilities, tools and processes support our strategic objectives and brand
- Oversee all marketing creative work (design and copy) across channels and brand initiatives to ensure that brand identity is communicated consistently and effectively
- Influence high level brand strategy and translate it into detailed design guidelines, ensuring that design guidelines are followed
- Use strong graphic design and creative skills to bring simplicity, humility and humor to our brand
- Champion the brand within marketing and in the organization for all aspects - look and feel, tone, etc. across all channels
- Manage and mentor designers, copywriter, and production assistant
- Partner with the Product Team to ensure the there is a consistent brand look and feel for all assets
- Manage and prioritize requests for marketing assets for all other departments
- Ideate creative concepts that match seasonal and universal marketing objectives
- Display strong abilities in creative composition
Requirements
- B.A/B.F.A in Graphic Design, Art or other related field
- Minimum 10 years experience in Graphic Design with at least 5 years experience in branding
- Expert in Adobe Photoshop, Illustrator and other Creative Studio applications
- Extensive web design experience with an excellent understanding of the technical possibilities and limitations
- 5-10 years leadership experience, preferably in the fashion/apparel industry
- Strong leadership, communication, and technical skills
- Exceptional decision-making and analytical skills
