Company: Annalect Group, An Omnicom Media Group Company
Position: Associate Director, Media Research Insights and Tools
Location: New York

Required Skills

 Work effectively and independently with client teams, clients, and other OMG disciplines with minimal guidance from senior team members
 Assist in the development, project management and analysis of Annalect/OMG’s suite of proprietary tools and their use, liaison with research suppliers, questionnaire design, analysis and presentation of results. Projects would link to agency strategic insights work
 Show expertise of media research companies, their data, and their systems. Maximize their use to mine data towards optimal strategic media intelligence
 Identify adding/changing media research vendors based on OMGs needs
 Lead and contribute to team projects. Assist research team, strategy teams, and buyers, when needed, in using various syndicated research resources and proprietary tools. Manage (or assist as necessary) in gathering and formatting data for special reports and analyses
 Lead targeting contact by direct contact with internal teams on targeting best practices, application to specific client deliverables, and coordinate trainings including Persona development. Ability to develop day in the life personas in both pitch and day to day scenarios
 Lead account contact as the direct research liaison to several major OMD NA accounts
 Keep and continue to build relationships with media research vendors and other OMG departments (including other research teams as well as non-research teams such as planning and investment teams.)
 Improve upon existing approaches by seeking opportunities to creatively transform current industry practices into fresh alternative solutions. Aid Director in creating proprietary research tools and consumer insights research as needed
 Support other areas of media research on as needed basis
 Write POVs, white papers and reports on research or systems and how they can help strategy or investment groups

 Mentor junior team members to develop their research skills that includes identifying training needs areas (When no there is no manager)
 Support Learning and Development in developing and executing OMG training programs for proprietary research tools
 Provide vendor partners with end-user feedback to assist in the development of training and support materials
 Apply knowledge of contemporary research methods/sources/techniques across multiple media channels to strategy teams (and possibly to investment teams)

Qualifications
 Minimum 7 years marketing, advertising, or media research work experience
 3-4 years’ work experience in media research department setting within media agency
 Holds bachelor degree from major university
 Familiarity with traditional syndicated products (i.e., MRI, Simmons, Scarborough, IMS, Mintel)
 Exposure to digital syndicated products (i.e., Comscore, Nielsen Online, Forrester) advantageous
 Proven ability to write clear and concise communication and present orally in an articulate and confident manner with both internal and external groups
 Proven project management experience: high attention to details, takes input from manager and appropriately and accurately applies comments/feedback, understands the necessity of project standards and applies them consistently, understands how various issues affect each other and the outcome of projects
 Aptitude to prioritize multiple tasks effectively, manage stress and solve while hardworking with a dedication to ensure their completion and relentless pursuit of excellence
 Demonstrates the ability to cooperate with a variety of people and achieve results
 Assumes additional responsibility without being asked
 Proven aptitude to be analytical and detail oriented. Shows reasonable knowledge of math and enjoys working with numbers
 Proven ability to work well with others. Can be resourceful and collaborative. Strong listening skills, can retain information, and be able to apply training to experience. Contributes appropriately to conversations
 Strong PC skills with high proficiency on media research systems, email, Excel, PowerPoint and Word. Needs to feel comfortable working on a computer and learning new computer systems.
 Other valuable experience: Claritas, SPSS
 Commitment to continual learning

Communication and Collaboration
 Excellent interpersonal skills
 Excellent written and oral communication skills
 Ability to articulate ideas to both technical and non-technical audiences

Education & Experience
Suitable applicants will have at least a bachelor's degree with concentrations in computer science, computer information systems or related fields. The ideal candidate will have 4 years’ experience in media research within a media agency and solid understanding of one of the following syndicated products MRI, Simmons, Scarborough, IMS and Mintel. Experience should demonstrate a broad knowledge and exposure to digital syndicated products and Microsoft technologies.