Senior Search Marketing Manager - Analytical Background and Proven Experience Required

On behalf of our client, a highly successful tech company in Massachusetts, we are looking for a Search Marketing Manager.  You must have strong analytical skills, a creative streak and a roll up your sleeves attitude.  This is a new role at this high growth organization.  As a member of the search marketing team you will be directly responsible for profit and loss within the campaigns you manage. The company currently has thousands of keywords and ads and a budget in the millions. Our ideal candidate will have a strong analytical background and existing paid search experience.  SEO experience is a plus. Reporting, analytics and Excel must be second nature to you.  Unbelievable growth opportunities exist within this rapidly growing, global business!

Key Responsibilities:

Strategic

• Achieve trial and booking goals for products
• Test and implement changes to existing creative across Google/Yahoo/Bing
• Work with the search marketing team to improve landing page flow and conversion
• Monitor, research and recommend participation in emerging search marketing industry trends

Reporting

• Work with database team to cull, revise and optimize key metrics
• Develop concise presentations summarizing actionable insights, outcomes and implications in straight-forward and enlightening way
• Generate weekly reports, including traffic and back-end accountability; spend and ROI levels by portfolio

Operations

• Trafficking and quality-assurance of new campaigns
• Create and set up tracking IDs

Skills and Experience Required:

• Bachelor's Degree
• 3-5  years search marketing experience
• Highly analytical; able to sift through data to understand what?s working and finely tune campaigns
• Creative thinker willing to experiment with new techniques
• Microsoft Excel power user
• Dedication to detail and accuracy
• Ability to multi-task within a fast-paced, constantly evolving environment
• Proactive and creative approach to problem solving