Our client is seeking a Digital Marketing Specialist to join their team at what is an exciting time of development and change.

The Digital Marketing Manager will be responsible for;

1.    Owner of the Online Strategy for the business

Complete ownership and management of all aspects of the company’s online presence. Understand and keep up-to-date with developments and current trends in the online and digital arena to ensure you deliver a best-in-class online presence for the business

2.     Management of company website

Key communications channel is optimized to deliver on KPI’s. Ensuring website is in line with corporate brand guidelines. Manage website on a day-to-day basis, ensuring content is up-to-date and accurate   Ensure the website is optimized for search engine management and that all designs are delivered with the visitors experience in mind.

3.    Social media

Develop the social media strategy for the business, aligning it with the overall Marketing strategy to ensure it delivers on business objectives        
Become the champion and driver of the use of social media tools in the company’s marketing mix. Stay up-to-date with the latest developments in social media to ensure a best-in-class programme of activity is delivered

4.    CRM

To devise, drive and implement an effective CRM strategy & structure, together with Group functions, which is pertinent both to the Irish market and in particular, the VW PC Retailers. To ensure data management efficiency and to devise appropriate mechanisms to utilize such data in a tailored manner to heighten customer retention and prospecting and to subsequently measure effectiveness of such campaigns. 

A minimum of 4 years digital/online experience is essential

About us:

Alternatives Digital is a recruitment and consulting business for the digital community in Ireland and abroad. We are completely focused on online and mobile professionals. If you are dreaming of a challenging, highly autonomous job where ideas are welcome and you have the development skills to back that up then please email edward@alternativesdigital.ie or call 669 8106 for more information.