In an effort to increase awareness and visibility for the company products in the digital space, Block Live is seeking the expertise of a Digital Marketing Manager to help manage all online consumer touch-points to create a strong presence, engagement and advocacy with consumers. This position will work cross-functionally to deliver consistent fully integrated online campaigns.

To be considered for this position you should be up-to-date in online best practices, marketing innovations from direct competitors and other industry leaders. Also, in this role, the coordination and execution of global website updates with media agencies and vendors is critical.

Responsibilities:

• Support the online team in shaping global consumer digital marketing engagement strategy
• Manage and help develop with creative agency all website content, promotions and strategy for email and direct response programs
• Oversee production process for website content refreshes with in-house development team and outside vendors
• Collaborate closely with the brand team on creative, copy, asset development and messaging for all digital projects to ensure right brand voice
• Measure and analyze overall campaign performance and provide insights and key learning's
• Track specific milestones, including related email, advertising conversion rates, and other key metrics that relate to the campaign including any ROI against project goals
• Interface with creative agency as needed for key projects
• Plan and execute online advertising, includes: Banner and Email campaigns, Search and website promotions
• Ability to multi-task in a fast paced environment and deliver projects on time and within budget
• Ability to work in an individual capacity as well as with a global team

Qualifications:

• 5 to 10 years of relevant consumer facing website and social media experience
• Global experience required
• Mobile marketing experience preferred
• Google analytics, Omniture analytics experience preferred
• Masters degree of MBA preferred