Online Marketing Manager (closed)· Sheffield, United Kingdom

Online Marketing Manager (closed)

Sheffield, United Kingdom

£25,000 - £35,000 compensation

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Job Description

Role:

Build awareness, greater search engine presence and ranking to

drive traffic and conversion to the website through delivery of quality copy and

implementation of effective online marketing campaigns (SEO,SEM, affiliate activity

and social media campaigns). To improve conversion and basket size through the use

of upselling/cross selling techniques and customer product reviews.

Job Description:

• Working with Online Product Coordinator, review and edit product descriptions

provided by the Buying team to ensure consistency, optimisation for customer

search navigation, SEO and the customer’s comprehension and engagement.

• Working with the SEO agency, produce additional copy across the website for

SEO purposes.

• Working with the Online Product Coordinator and using in-house software, cross

sell and upsell products to increase basket size.

• Coordinate stories/collections/outfits online to mirror email and banner

communications.

• Write relevant copy for weekly emails, banners and department heads

• Working with E-Commerce Manager, implement online marketing plan providing

advertising banners and quality copy to support affiliate, seo, google shopping

and other online campaigns.

• Build relationships with affiliate partners and bloggers.

• Manage PPC campaigns.

• Track, analyse and ROI report on the success of the campaigns with suggestions

for future activity.

• With SEO agency, regularly monitor and report on Search engine positions. Make

suggestions for future keyword targets.

• Working with web designer and external agency, produce relevant copy/articles

for social media campaigns: facebook, twitter, blogs, online magazine to drive

traffic and increase customer engagement.

• Constantly monitor competitor marketing activity and make suggestions for

activity.

Requirements:

Graduate calibre. Qualifications in marketing and/or e-commerce desirable but not essential

Proven copywriting skills

Experience in implementing online marketing campaigns (PPC, affiliates)

Experience in SEO