Direct all marketing, public relations, and special events.Develop and execute a cohesive marketing plan, designed to achieve the strategic goals.Develop strategic events to maximize awareness and develop positive press.Effectively manage digital media program including social networking initiatives.Develop and initiate strategies to heighten awareness.Create grassroots campaign to gain positive awareness and drive sales.Interpret census data, media rankings, survey results and all other forms of marketing related information. Utilize in the development of cohesive marketing plan.Develop and implement comprehensive advertising programs, i.e. website, promotional events and corporate marketing / advertising programs.Manage the information flow provided such as press releases, feature stories and byline articles to the media.
Bachelor degree in Marketing, Public Relations, Communications, or other related fields or equivalent career experience.
Must be extremely detail-oriented and organized and have excellent writing, proofreading, communications, and interpersonal skills.