Job Description:        Data/Marketing Analyst

 Reporting to:             Marketing Director

 Company Overview

Emap is the publishing arm of The Top Right Group, Britain’s leading business-to-business media company, and is responsible for magazines, websites and awards. Emap’s market leading brands include Retail Week, Drapers, Construction News, Broadcast, Architects’ Journal, Health Service Journal and Nursing Times. All together we have over 105,000 paying subscribers and over 200,000 email newsletter registrants.

Job Purpose

Collate, analyse, evaluate and present various customer and marketing campaign data from across the business to provide insight into things like:

• Relationship between web activation/usage and subscription renewal
• Subscription renewals performance against price points and channels of acquisition
• Lifetime value of subscriptions and lifetime profits from marketing promotional spend
• Segmentation of customer groups against price points and product/brand engagement

Key relationships

• Marketing Director
• Central Marketing Analyst
• Inform Group MDs
• Heads of Marketing
• Head of Digital Marketing
• Head of Finance

Key activities

• Understanding the insight requirements of Emap’s business stakeholders
• Taking the data/marketing insight brief and delivering reports to match that brief
• Taking briefs further with own insight based upon the results of findings and streaming this back to the business leaders
• Working closely with the Marketing Director, Head of Finance and  Emap’s central marketing analyst team to deliver cross-divisional insight and opportunities
• Working with various data owners and sources of data from within the Emap business to extract the information required
• Reducing the necessity of manually created/updated reports from existing information systems and data sources by working out ways of automatically updating/creating and distributing reports across the business
• Working with our external subscription bureau to analyse subscriber and customer transactional information and overlay this against other customer metrics held internally

Criteria

Graduate calibre

Analytical

• Confident with data
• Enthusiastic and motivated
• Good team player
• Good communication skills
• Good time management
• Ability to work to clearly defined briefs
• Ability to work with multiple stakeholders
• Outstanding Excel knowledge
• Detailed knowledge of other data analysing products and software (Business Object knowledge preferred)
• Awareness and familiarity with marketing analysis and techniques
• Awareness and/or experience of working in a B2B environment

 To apply contact: ross.baron@emap.com / jobs@emap.com