OPERATIONAL MARKETING MANAGER France 

based in PARIS

FRENCH/ENGLISH speaking

juliette@approachpeople.com

Are you a good fit for this job? Trade Marketing Manager - Luxury Beauty in Paris, France

The purpose of the Marketing Manager is to drive market shares and profitable growth of Skincare, Fragrance and Colour categories across the French market.
 
 
RESPONSIBLITIES:
 
 

• Developing initiatives and strategic Marketing plans
• Set brand guidelines and priorities in order to drive brand growth
• Adapting global marketing strategies to the local market – implementing the marketing calendar (e.g. NPD launches, promotions, etc.)
• Working jointly with Sales team with the view to develop effective strategies for channels and retail accounts
• Managing of P&L, assisting in driving profitability
• Daily communication with Sales, Training and PR services
• Planning and controlling the Marketing budget
• Monitoring brand performance of new launches and key products
• Performing Return On Investment (ROI) analysis on marketing initiatives
• Identify post launch results
• Forecasting sales, NPD launches and promotions
• To set retailer specific launch strategies and targets in conjunction with Sales Team
• Driving pricing strategies
• Briefing KAM´s and Field Sales on category and brand strategy
• Analyzing market trends, competitor’s activities and consumer behavior to identify growth opportunities
• Developing strategic media plans in line with international brand strategies and key priorities
• Managing Media  budget
• Driving Visual Merchandising teams to ensure consistence in counter execution

 
 
If you have any queries, please contact Juliette Jamoneau at Juliette@approachpeople.com