Manager, Market Intelligence & Data Governance (closed)
Manager, Market Intelligence & Data Governance
Manager, Market Intelligence & Data Governance:
Life at Nissan encompasses everything that inspires both the quality of our vehicles and the quality of our people. Company-wide, you'll find fast learners and self-starting engines as well as people who are quick to embrace change and take an idea into overdrive.
Nissan is currently seeking a dynamic individual to fill an opening for a Manager, Market Intelligence & Data Governance at our Mississauga automotive services financing arm.
The Manager, Market Intelligence & Data Governance provides clear, concise and actionable insights and recommendations regarding consumer behavior and purchasing trends, brand health and development, customer satisfaction and database processes and governance.
Manages the strategy/direction, budget and reporting of consumer research projects, both syndicated and custom. Also assists in brand strategy efforts, including managing brand research activity and reporting on brand position in the market place. Ensures that MI activities are synergized with NNA MI to maximize the benefit to NCI investments.
Manages the oversight of the Database development and the governance process in synergy with NNA CMO.
1) Functions as an objective consultant to all user groups in NCI (Sales, P&A, NCF, etc) representing the voice of the customer related to marketing, brand strategy, sales and the overall direction of the business:
a) Interprets and synthesizes data obtained from various research projects and reports results and implications to management.
b) Evaluates and assesses movement of brand scorecard key indicators; provides analysis of measurements in support of the improvement of the brand identity.
c) Monitors effectiveness of advertising programs.
d) Monitors syndicated Customer Satisfaction sources to provide a clear insight into the competitive state of satisfaction and assist in aligning owner survey data with syndicated studies.
e) Manages the survey process for the CV program to ensure a valid and effective program result.
f) Identifies need for marketing clinics, focus groups, surveys to address business needs.
g) Oversees vendor selection and vendor management with Americas MI research function for all the MI activity.
h) Leverages Americas MI expertise by requesting assistance with research tools and with conducting advanced quantitative and statistical analyses of syndicated studies, clinics, surveys, etc.
2) Manages the Database governance project within NCI to ensure that the consumer database provides the maximum value to all user groups while maintaining appropriate controls and oversight.
a) Manages the Database governance task team process to evaluate and implement the business rules process to manage the data in the database and also the uses of the database by internal departments and 3rd party suppliers.
b) Works with NNA CMO to maximize synergy in database development and processes.
Knowledge: This position requires a university degree in business (or equivalent related experience) and 5-7 years experience with research processes / analysis and database management. Automotive experience an asset. Demonstrated analysis, project management skills and a broad knowledge in Excel, MS Office products, Outlook, etc.
Interpersonal Skills: The position requires internal communication with multiple internal user groups. Collaboration and effective listening are required when working with others for developing plans. Strong communication and cross-functional skills are required. Negotiation skills are necessary in the course of developing short-term assumptions and preparing plans. Presentation skills are required.
Complexity and Problem Solving: There are occasional non-routine problems that can be unique, broad and conceptual in nature and require significant judgment and ingenuity to develop solutions. For instance, it is important to understand the margin of errors which related to statistical forecasting techniques or understanding the implication of different business rules in the governance of the database.
Sensory and Physical Demands: 75% of time is spent using a computer generating reports and analyzing data. Other time is spent in meetings
Decision-making/Impact of the Position: Decision-making skills required when communicating research results and database recommendations to direct manager. Incumbents’ manager makes final presentation decisions related to significant modifications to existing reports and processes. Yet, the incumbent is expected to propose improvements to current MI and Database processes. Decisions are made related to research content, or process decisions can be made based on a firm understanding of the end user’s requirements. A typical error could be an incorrect extraction of data in a report, which would be not be detected by a manager or divisional staff. The impact could reach dealers and affect the whole company. Also, incorrect expectations of success or failure may occur as a result of this positions output. Errors can delay other department’s work that relies on this information. Decisions are felt throughout the organization. Consequences of decisions can impact company image, company profitability and employee morale.
Think you’ve got the internal drive to make great vehicles and join a winning team? Welcome to an open lane of possibility. Apply for this position and start the process to accelerate your career into high gear.