Digital Advertising Consultant - 5346 (closed)
The Sage Group is looking for an Digital Advertising Consultant to work for a large bank in downtown San Francisco. This consultant will develop and implement banner and display advertising plans in partnership with lines of business.
- Develop banner and display advertising campaign strategy and goals in partnership with lines of business.
- Partner with various stakeholders in developing media plans.
- Implement campaigns in partnership with digital agencies including creative development, campaign execution, campaign optimization, and reporting and tracking.
- Work with the digital agency to optimize campaign based on results (i.e. ROI, cost per approved application), develop optimization constraints, and create campaign reporting and forecasting.
- 6+ years experience with online and display advertising
- Experience within the financial services industry
- Ability to work autonomously in a large matrix organization with minimal oversight
- Proven track record effectively managing and implementing complex marketing programs with multiple deliverables, stakeholders and partners
- Solid background utilizing quantitative and analytical skills applied to online advertising
- Demonstrated success managing and collaborating with external ad agencies
Timing: 4-5 months, 40 hrs (5 days)
Location: San Francisco, CA (onsite)