Our client is a market leading and brand driven consumer products giant. They offer a wide range of products to cater to consumers from all walks of life on an international basis. This position is a new head-count within their Hong Kong office and will focus on all digital and online marketing strategies for the Hong Kong market. 

Job Description

•Position reports to the Brand Manager

•Develop online strategy, explore and identify new online marketing opportunities and channels to enhance brand awareness, increase consumer engagement and drive sales

•Develop online marketing channels and help executing online marketing programs •Measure online marketing performance through data analysis and make recommendations to maximize online marketing initiatives effectiveness

•Conduct competitiveness and market analysis

•Provide ongoing consultation/support to marketing team and share best practices with regional and global teams

•Perform liaison between Regional and Affiliate teams for online marketing strategy and programs  

Requirements

•Bachelor degree in marketing, business, computer science or related

•Minimum 5 years solid online consumer marketing experience either from a client side position or digital agency environment

•Strong knowledge of internet/social media user experience and usability

•Strong analytical and communication skills

•Proactive, innovative and fast-learning

•Experience working for consumer brands, retail or luxury products is preferred

•Fluency in both English and Chinese