Description:

• Lead key marketing strategy and analytics projects with cross-functional teams
• Provide overall market and customer insights to address key strategic questions across marketing (Brand, product development, loyalty programs, online/offline advertising, e-commerce/website)
• Analyze external and internal customer data using databases queries (SQL, Access), spreadsheet (Excel) models, statistical analysis tools (SPSS, SAS), web analytic tools (Omniture) and campaign management software tools
• Conduct market research, using external research firms where appropriate, to generate insights that support demand generation
• Create executive-level PowerPoint presentations to provide market and consumer insights to other Marketing & Sales departments
• Develop future vision for customer segmentation/insight analytic
• Provide expertise to other M&S departments on available market data that can be used in support of their business decisions
• Synthesize analysis results, develop recommendations and communicate recommendations to other M&S departments

Requirements:

• 4-year college degree, relevant certifications and professional training programs; MBA preferred
• Over five years of professional experience, with over two years as a manager in the specific industry / functional area; Management consulting experience preferred
• Experience in project management
• Experience with CRM solutions
• In-depth knowledge of advanced marketing principles, concepts and techniques including marketing analysis and research tools.
• Ability to independently evaluate marketing data and communicate and/or present recommendations.
• Experience conducting and synthesizing qualitative market research
• Experience working with large sets of quantitative research data
• Mastery of the following analytical tools: modeling and reporting in Excel / Access (including macros), statistical analysis (SAS or SPSS), SQL query language.