PURPOSE OF JOB

Working closely with the Head of Digital Production to implement strategic objectives you will be expected to deliver, monitor and continually improve production output, managing a team of campaign producers and designers in their day-to-day planning, design and publishing of campaigns across all of my client’s digital services.

REPORTING TO

DIRECT REPORTS

Head of Digital Production

Digital Campaign Producers and Designers

RELATIONSHIPS

Internal: Digital team, National and Regional S&P (Sponsorship & Promotion), Co-Pro (Commercial Promotions), Programming, Marketing, MediaLab and PR

External: Commercial clients, agencies, third party partners / suppliers relating to Digital Production

MAIN RESPONSIBILITIES

• Lead a team of Campaign Producers and Designers to ensure optimum efficiency and productivity across all digital campaigns
• Collaborate with Digital Content Producers and other members of the Digital Team to estimate production times and ensure campaigns are delivered on time and to brief
• Improve standards, reliability and reputation across the production team and its stakeholders by building strong relationships
• Review briefs prior to production commencing, working closely with Commercial Teams across the Group to consult and provide digital best-practice advice and guidance
• Create robust campaign plans working with Campaign Producers with realistic timelines to meet client budgets
• Conceptualise and originate digital campaigns using the full range of tools and audience touch points at your disposal
• Deal with campaign stakeholders when difficulties arise, to proactively solve issues, record and report mistakes with a view to improving production output and efficiency
• Attend meetings with internal stakeholders, prospects and clients when required to provide information and reassurance as to our ability to deliver successful campaigns
• Ensure Stakeholders are informed of digital fulfilment options - including the full range of digital services across all forms of digital media
• Work with Commercial Teams to establish clear campaign goals and KPI's, based on client defined objectives and the strategic needs of the business
• Ensure all campaign stakeholders understand and adopt the production process
• Lead daily (Scrum) and weekly (Sprint) team update and planning meetings to ensure continual collaboration and transparency
• Ensure Campaign quality and consistency across the group
• Annual personal (PEP) and mid-term career reviews for your team

• Work with relevant teams (Content, Marketing and Commercial) to plan and deliver accurate campaign content for weekly Newsletters and Solus Emails

Additional responsibilities

• Focus on data and how we can leverage ARM (Audience Relationship Management) for client and campaign advantage
• Ensure that the production process and campaign delivery supports & aids advertiser revenues
• Manage freelancers and suppliers where needed to deliver productivity objectives
• Provide campaign and production performance & resource reports when requested by Digital Managers

• Record successful campaigns (Case Studies) working closely with Campaign Producers

FINANCIAL RESPONSIBILITIES

• Delivery of campaigns on time and to brief

• Manage campaign budgets effectively, ensuring campaigns are delivered within budget
• Understand the value, emphasis and cost of on-air Vs online sales
• Interpret briefs to provide commercially viable ideas that are achievable within time and budget

QUALIFICATIONS / EXPERIENCE

Hands-on experience of managing a digital production team (project planners, designers and /or content producers) in a previous role, ideally producing commercial work for multi-platform (Web / Mobile and Social) for a minimum of two years for an agency, media or entertainment business. Best suited to an individual with digital, creative, advertising or media agency experience, preferably in the field of radio and online who is able to build on an existing production process to evolve and improve with fresh and risk-free thinking.

KNOWLEDGE

• Website and mobile platforms
• Digital Media and file formats (image, video and audio)
• Social platforms (specifically Facebook, Twitter and YouTube)
• Analytical services (specifically Google)
• SEO (Search Engine Optimisation) specifically keyword research and copywriting for search would be an advantage
• Digital web-development knowledge or technical project planning would be an advantage

SPECIFIC SKILLS

• Ability to work with a wide range of people who perform a variety of roles
• Excellent commercial-focussed production, timekeeping and communication skills
• CMS (Content Management Systems) – ideally multi-platform
• Ability to lead and mentor experienced design talent to produce high-quality creative
• Strong analytical (digital stats) and monitoring skills
• Ability to work in a fast-paced, product-focused, highly-collaborative environment involving both technical and non-technical individuals

FUNCTIONAL ATTRIBUTES

Managing Relationships and Team Working – builds and maintains effective working relationships with colleagues and external contacts.  Collaborates and co-operates with other team members, valuing their input and knowledge and building trust and respect.

Decision Making – Is ready and able to take initiative, originate action and be responsible for the consequences of decisions.

Business Acumen– Is able to understand the market and needs of the client as communicated by the Commercial Team and use this to maximize the number of users and therefore increase revenues.

Creative Thinking – Translates programming requirements into high quality multimedia content through a detailed understanding of the requirements of both the clients and the output of the business itself.

MANAGEMENT  ATTRIBUTES

Develops Self and Others – Raises the capability of the business through continuous learning and development.

Demands Top Performance – Is honest and open, “tells it how it is” and demonstrates personal integrity.

Inspires Commitment - Gains commitment from the team, by applying own understanding of people to build trust and motivate the team to work to the best of its ability.

Applies Knowledge of Market to Drive the Business Forward - Applies sound understanding of the market and external environment to all business activities.

Makes Relevant Decisions - Accurately identifies and obtains the necessary information on which to base decisions.

Facilitates Change - Translates changes into realistic plans and objectives.