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Area Manager

Shanghai, China
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Job Description

Our client, an European lifestyle fashion brand, is looking for an Area Manager to cope with their rapid expansion in China.


1. Retail Operations         
-  Oversee day-to-day operation of the stores and solve unresolved operational issues 
-  Uphold excellent standards and consistency of customer service;   
-  Ensure that the highest standard of housekeeping on and off the sales floor are maintained at all times
-  Provide necessary resources and support to stores     
-  Control costs for optimum effectiveness of operations     
-  Plan and take necessary steps to have optimum stock levels and minimize inventory discrepancies 
-  Implement and support all security measures      
-  Ensure that the highest standard of merchandising are maintained at all times  
2. Merchandising & Business Management      
- Monitor the inventory and the merchandising variety among the stores and work with Merchandising Department to optimize the effectiveness of the stores
- Provide feedback on merchandising and customer needs in the area   
- Be aware of local trading environment and its impact on our sales, including competitors' trading activities 
- Suggest in-store events and in-store incentives that will continue to grow customer base, with particular emphasis 
  placed on building local market       
3. Team management        
-  Communicate vision, strategy and clear directions to retail staff   
-  Structure the organisation of retail activity and allocate responsibilities   
-  Ensure adequate staffing through recruitment, rotation, mobility, training and development 
-  Motivate, drive, inform and actively coordinate retail teams     
-  Monitor sales team performance       
-  Conduct training to ensure proper training of sales staff and excellent customer service 
-  Manage recruitment and career development of the team     
4. Marketing & Communications       
- Suggest and propose ideas to the Marketing Department in order to promote the brand image and merchandise

- Work with the Marketing Department in in-store events to maximise sales


1.  Experience:At least 5 years' managerial experience in high-fashion industry
  Strong passion and knowledge of the high-fashion industry
2.  Education:Diploma or above is preferred   
3.  Skill:Hands-on retail management experience 
  Excellent peopole management and communication skills
  Professional presentation skills   
  Good negotiation and interpersonal skills 
  Strong team player, self motivated, energetic and flexible
  Fluent in English preferred   
  Computer literacy (including windows, Word and Excel)



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