The spot:

Love the customer. It’s one of our basic tenets here at TheLadders. We’re looking for a Director, Consumer CRM Marketing to design ways for us to love our customers even more, and to make them love us even more in return. In this role, you will oversee CRM Marketing for our Job Seeker customers, finding ways to engage and re-engage them in TheLadders.com experience, and to help point them toward the right services to best aid them through the job search process. The Director will play a key role on the Marketing leadership team and will be a highly visible role within the organization. We’re looking for someone with a knack for the numbers along with the ability to dig deep enough to figure out what make our customers tick.

If you want to help us spread the love, let’s talk.

The skinny:

• You will develop and implement marketing strategies and plans to retain and activate existing customers
• You will define customer segments and design up-selling and cross-selling strategies for each segment in order to get the right customer to the right product
• You will manage comprehensive marketing campaigns utilizing a variety of marketing tools
• You will be responsible for the customer contact strategy, including touch point mapping and review of key metrics
• You will develop tests of offers, creative, tactics and segmentation to recommend action plans in order to continuously improve performance
• You will work closely with the analytics team on the review of current segmentation strategies
• You will enhance or create new segmentation strategies as necessary, and recommend models to improve metrics on email, direct mail, loyalty and reminder programs
• You will develop and measure targeted email campaigns
• You will manage and optimize the design, content, targeting and messaging of email communications
• You will assist in the development of the overall marketing plan and how CRM/Retention marketing fits within that plan
• You will maintain the overall plan for customer contact strategy
• You will set benchmarks and establish analytics for key performance criteria

The specs:

• You must have 8+ years in CRM marketing or product marketing for web based products
• You must have a BS/BA (MBA preferred)
• You must have Significant experience in managing the entire B2C user life cycle
• You must have experience developing segmentation strategies and customer touch point plans
• You must have expertise in development of marketing assets and collaborating with creative, product, and business intelligence teams
• You must have experience in MS Office applications and Email Service Providers
• You must have experience with campaign management tools and lead nurture tools
• You must have experience with subscription-based marketing
• You must have familiarity with the CAN-SPAM Act
• You must have a background in online-based marketing operations and an understanding of web analytics
• You must have an emphasis on email list and database marketing, delivery and analytics

The sell:

Our mission? “The right person for the right job.” We’re in the business of connecting jobseekers, recruiters and employers. We seek out motivated people who will dig deep into the emotional and business drivers of our customers and help them make meaningful connections. Individually and collectively, we solve problems, not with a sense of obligation, but rather responsibility. Everyone is empowered to make the tough decisions which will make our products and services even more valuable to our customers.

We have a casual, collaborative atmosphere in our two SoHo lofts with dedicated “idea” rooms that are fully equipped with floor-to-ceiling whiteboards. And we can’t forget to mention the stocked snack room and game room.

The story…

TheLadders has been committed to finding the right person for the right job since 2003. With a unique suite of personalized products and resume services, this career-focused online service helps job seekers connect with employers and recruiters more effectively and efficiently. Given its heritage as the leader in the $100K+ job search, TheLadders is dedicated to the science behind the job search and can help all career-driven professionals of any level find the right jobs. TheLadders.com is headquartered in New York with offices in London. For more information please visit www.theladders.com or www.theladders.co.uk.

We are a dynamic, fast-paced, high-growth internet company that rewards meritorious performance. We work hard and play hard. We are a results-oriented, goal-driven team with a strong commitment to excellence. We hire the best and the brightest individuals without regard to race, color, religion, creed, age, sex, sexual orientation, pregnancy, national origin, ancestry, marital status, veteran status, citizenship status, alienage, mental or physical disability, genetic predisposition or genetic carrier status, HIV status, or any other status protected by federal, state or local law. TheLadders.com is an equal opportunity employer.

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Check out our Career Site: Work at TheLadders

To apply for this position, please visit https://careers-theladders.icims.com/jobs/1121/job