Manager of Digital Marketing (closed)
Our client in the health and wellness space is seeking a Digital Marketing Manager with solid experience in online marketing and e-commerce and some familiarity with traditional marketing channels. The Manager will be responsible for the development and execution of marketing projects, including web site, online media, email/mobile marketing, and other new digital technology programs. They will provide marketing thought-leadership, and expertise to the organization in identifying and evaluating traditional and digital marketing opportunities. The Manager will hold responsibility for ensuring that outside agency deliverables are on strategy, on time, and within budget. Responsibilities include: maintaining e-mail marketing subscriber lists, keeping current with digital technologies, new trends, and digital initiatives within the client’s market. Additional responsibilities will include supervising the design and production of print advertising and sales and event collateral, and ensuring all work confirms to brand guideline and overall marketing strategy.
The successful candidate will offer a blend of strategy and execution and have strong analytical ability and experience in metrics driven marketing, customer acquisition and product launch.
A minimum of 5 years experience in marketing or a related function.
Practical knowledge of web based marketing and e-commerce.
Experience in marketing premium/luxury CPG a plus