Director, CRM & Marketing Automation (closed)
Our client, a leading Austin-based integrated marketing agency, is seeking a Director, CRM & Marketing Automation to join their growing team.
- lead CRM & M.A. practice area, building out capability within the company
- lead consultant in developing strategies and programs for clients
- lead in the creation and execution of effective customer-focused marketing programs via CRM and Marketing Automation platforms such as Eloqua, Marketo and Pardot
- Define best practices for generating demand through targeted, relevant marketing communications and have deep knowledge of lead management including around lead scoring and nurturing.
- Lead technical and business implementations
- Experience with Salesforce.com from both a business and technical implementation point of view
- Agency or marketing services company experience
- solid understanding of customer data modeling methods, best practices
- min 8 years experience