Position Summary:
The Senior Web Analyst is responsible for all data requests and ongoing reporting needs related to the website and mobile traffic.

Reports to: VP, Strategic Planning & Analytics

Major Responsibilities:
Lead tags and tracking parameter implementations for web, mobile, and email with business teams and web developers
Lead the implementation and analysis of Multivariate and A/B testing (from hypothesis creation to identifying success metrics) and post test analysis.
Manage online testing programs, including creation of a testing plan and review with internal sponsors and stakeholders
Lead development of KPIs, dashboard/reporting and ad hoc analysis designed to monitor and improve digital marketing campaign performance
Analyze traffic from various sources to guide marketing and ecommerce
Measure site usability and effectiveness to optimize purchase funnel
Take a consultative approach to optimization recommendations to improve campaign performance against key metrics
Work with channel leads to implement tests, measure performance and interpret results
Work with Product and Merchandising teams to analyze performance of site features and merchant offers for users from different traffic sources
Perform ad hoc analyses per department requests and analyses to identify and recommend revenue and monetization opportunities
Quickly identify causes and solutions to issues or unexpected results are identified in reporting
Conduct research on and provide insight into industry / competitive search trends using 3rd party data

Ideal Experience:
The ideal candidate for the Senior Web Analyst position at the company will have:
Bachelor’s degree with 5+ years experience in Web Analytics and/or digital media analytics in an online marketing (Direct-to-Consumer) & e-commerce environment is preferred
Coremetrics experience required – experience with other analytic packages a must
Excellent analytical and planning skills are required
Advanced skills with Microsoft Office suite, especially Excel and Powerpoint
Proficiency in database analysis, SQL and/or SAS a plus
Able to work independently and proactively, identifying issues and raising them to senior management, as well as offering potential solutions
Excellent project management skills including the ability to formulate and drive detailed plans and key performance indicators to report on the health of each project
Self-starter with curiosity, but can work within a highly collaborative and cross-functional environment.
Ability to prioritize multiple objectives within a constantly changing environment
Strong communication and skills