Judge Executive Search is currently seeking a Brand Manager for a major manufacturer in the food industry.  This role is responsible for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy.  Brand Managers will also take a lead in managing vendor partners and communication agencies, and all aspects of their projects.

Responsibilities:

• Converts brand strategies into innovative action plans to achieve marketing growth opportunities and develops new strategies to leverage market segments
• Applies an understanding of consumer, market and industry trends to daily work activities associated with the development and execution of brand-building opportunities
• Develops and communicates promotional performance overviews; identifies implications and recommendations for success of future promotions   
• Oversees and develops briefs to guide projects ; plans, organizes, monitors, and controls all aspects of a project and ensures engagement, commitment, and risk management; provides ongoing communications support on project status to ensure senior management alignment                                                                                                                                            
• Manages the development of national advertising to build short-term business and long-term equity; leads ad testing process and budget     
• Develops and champions brand equity guidelines; takes ultimate responsibility and oversight in ensuring that messages support the brand promise and are aligned with the brand; protects intellectual properties of the brand 

Requirements:

• Must have Bachelor’s Degree (Marketing), MBA preferred
• Minimum of 3 years brand marketing experience in a CPG or food & beverage environment
• Passion for food
• Demonstrated ability to lead, coach and hold team members accountable for performance
• Successful management and execution of new product development
• Successful management execution of advertising and brand communications