A large part of engaging your audience is providing them with valuable content that keeps them coming back for more. These days, nothing seems to engage people more than online video. The added benefit of video is that your audience gets to both view and listen to your message at the same time, something that no other form of content offers. Leverage video to help you attract top talent to your company and then engage them into deeper conversations. Bullhorn Reach University offers free training in social recruiting, including a course on "engaging and retaining top talent."